Jeff Luker Activates s.Oliver’s SS 2018 Campaign

The German fashion label s.Oliver featured model/fitness influencers Fiona Erdmann and Nuria Val in their Spring/Summer 2018 ACTIVE campaign, as photographed by Jeff Luker. The combination of street and sportswear was placed against the backdrop of the gymnasium of the historic Berlin Tempelhof Airport. The imagery, a perfect collision of s.Oliver and Luker’s fashion-minded yet stripped-down approach, is in use on the company’s website, in a video campaign, and more.