Animated Illustrations
by F&J Artist

Animation is a powerful tool for branding and advertising, and its importance cannot be overstated. A well-executed and creative animation can help a company stand out from the crowd and effectively convey its message to its target audience.
One of the key benefits of animation is its ability to capture the attention of viewers. Animation is inherently engaging and can hold the attention of audiences for longer periods of time than static images or text. This is because animation has the ability to convey complex ideas in a visually stimulating way that is easy for viewers to understand and relate to. By using animation in their branding and advertising efforts, companies can ensure that their message is being heard and remembered by their target audience.
Another benefit of animation is its ability to create a unique and memorable brand identity. By using animation to create a distinctive visual style, companies can differentiate themselves from their competitors and create a memorable brand image that sticks in the minds of their audience. For example, the animated Geico Gecko has become an iconic symbol of the insurance company, helping to build a strong and recognizable brand identity.
Animation can also be used to tell stories in a compelling way. By using animation to create characters and scenarios, companies can effectively communicate their message and engage with their audience on an emotional level. This is particularly effective for advertising campaigns that seek to evoke a particular emotion or sentiment in their viewers. For example, the animated Christmas ads for John Lewis in the UK have become a yearly tradition, with viewers eagerly anticipating each year’s heartwarming story.

Furthermore, animation can be used to create a sense of humor and playfulness in branding and advertising efforts. By using animation to create humorous scenarios or characters, companies can build a sense of relatability with their audience and create a positive association with their brand. This approach is often used by food and beverage companies, such as Coca-Cola and McDonald’s, who use animated characters to create a sense of fun and enjoyment in their advertising campaigns.
Animation is a versatile medium that can be used across a range of platforms and mediums. From television and online video to social media and mobile apps, animation can be adapted to suit a variety of contexts and purposes. This flexibility means that companies can use animation to reach their target audience wherever they are and on whatever device they are using.
Finally, the importance of well-executed and creative animation in helping companies brand themselves and advertise effectively cannot be overstated. By using animation, companies can capture the attention of their audience, create a unique and memorable brand identity, tell stories in a compelling way, create a sense of humor and playfulness, and reach their target audience across a range of platforms and mediums. In a crowded and competitive marketplace, animation can be the key to standing out from the crowd and effectively conveying a company’s message to its target audience.