• 9.25.2017

    The Wait for Self-driving Cars Doesn’t Have to Be a Drag | Down the Street Designs for Ford

    SEE THE VIDEO

     

    Self-driving cars are well on their way, carrying the utopian promises that they’ll eliminate human error and learn to communicate with each other to maximize efficiency. But waiting for them feels a lot like sitting in traffic—because, well, many of us still are. To mitigate things in the meantime, Ford teamed up with creative agency Attn and Down the Street Designs to create an illustrated, animated video explaining what drivers and cities around the world can do now, and how self-driving cars will further solve the transportation conundrum.

    DTSD worked with Attn creatives Michel DeAscentiis, Jesse Hicks, Nick Licare, John Dretzka, and Stuart McLamb on the finished product, which has been featured on Vimeo and this popular animation blog.


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