This is the last of a 4 part series
“We’ve been doing video mapping since 1998 where we create 3-D models of real objects to project onto. Obviously it’s easy to project on a wall or a square object. But what about projecting irregular images onto irregular objects? My first successful video projections took place in my apartment. I was able to change the face of my kitchenette which thrilled me. Then I did it with my bathtub,” explains Ricardo Rivera, creator and founder of Klip Collective, represented by agency Friend & Johnson.
“When we started Klip Collective, we were focused on architecture and making the content of the projections exactly fit with the architecture for a live projection.” Klip Collective’s first gig was the W Hotel in 2004. But things changed for them when they did the Infinity car installation which gave agency creatives an inkling of what this video mapping and projection art and technology can do for a brand, concept and campaign, like the Motorblur Hotel campaign in Miami Beach.