This is Part 1 of a 4 Part Series about Klip Collective.
How often does a technology trend come along that makes traditional media buying obsolete? How do you put a price tag on seeing your message in the shape and size of a city building or running through a city street or on a moving train or on a grain silo in an urban community? That’s what using Klip Collective’s video projection technique has done for Fallon Worldwide clients such as MSNBC and SyFy. SyFy asked Fallon to create awareness of its special rendition show of Alice in Wonderland entitled Alice using the visual of the new White Rabbit. The White Rabbit would appear in real life, on the web and in video projections around New York City. Online, the rabbit could move off of a banner and throughout a site’s content…but he wasn’t confined to just the web. They had New Yorkers following actual men in character as the White Rabbit all over the city but also as video projections on buildings and running through the streets to publicize the premiere of Alice. “What traditional billboard or ad could have done all that?” asks Brian Olsen, media planner at Fallon Worldwide. Klip Collective, represented by agency Friend + Johnson, uses video projections to get you more media bang for your media buck: