Birger Linke, Creative Director at JWT Vietnam, joined forces with Chad Ress to illustrate the campaign “The Freedom to Move” for Liberty Mutual to introduce Liberty to the Vietnamese Market.
“We rented a BMW Z4 for the shoot and drove it over 500 miles throughout Ho Chi Minh City and the surrounding areas. In LA, where I live, BMW’s are ubiquitous. However, Vietnam is not LA of course, and the only vehicle that qualifies as ubiquitous is the moped. A BMW Z4 thus turned a lot of heads!” Chad recalled.